Amazon is currently in control of 20% of the fashion e-commerce market. While this is a great chunk of the market to dominate it still seems flimsy in comparison to Kate Hudson’s Fabletics company. Fabletics has grown to a 250 million dollar business and doesn’t appear to be giving up anytime soon. Activewear is whats causing this uptrending movement in the industry. Fabletics uses a subscription based system to market its customers.
Brands have been defined before by their quality, but nowadays customers demand more. Customer experience and exclusive designs set Fabletics apart from its competitors. Fabletics will be opening more brick and mortar locations to the sixteen currently open. Kate Hudson has masterminded the entire business approach, and the market has taken notice. Fabletics uses a reverse showroom technique and by doing so implements higher sales and customer satisfaction. When a customer tries on clothing, it automatically goes into their online shopping cart. This is a tactical approach to closing a sale and is very convenient for the customer as well.
Fabletics is more than just fashion. It’s about inspiring women. Fabletics is an athleisure brand designed to be empowering. In less than four years Kate Hudson has grown a small startup company into a multi-million dollar brand.
Kate was heavily involved from day one and has always taken a hands-on approach. Kate continuously strategies with the design team to ensure Fabletics has the most trending styles for its loyal customers. Kate knew that she would have to deliver the best product out to market. This is why Fabletics strives to deliver only high-quality fabrics at about half the price of what is out on the market.
Take a quick lifestyle quiz to get your own unique style. Go online and pick your favorite way you like to work out. Then choose your favorite place to work out at. Choose the colors that best match your style and your current body type. Then after updating your specific sizes, you will be matched with the most trending styles that will make you look flawless. Bring enjoyment to your workouts again. When you look good, you feel better about yourself, and this is what Fabletics wants for all of its customers.