True Value

Kenneth Goodgame’s Achievements At True Value Company

Kenneth Goodgame is the Senior Vice President and Chief Merchandising Officer at True Value Hardware Corporation at Chicago, Illinois. He graduated with a Bachelor of Science degree in Marketing from the University of Tennessee.

Kenneth Goodgame is a skillful and an influential Operations Management leader. He has extensive experience, which gives him an upper hand in the industry. He has a veteran’s eye, which enables him to avoid making mistakes that other people would make and also perfectly navigate the market shifts. Kenneth has promoted growth through his leadership skills, quality improvements, cost analysis, productivity enhancements, and composed negotiation skills.

Kenneth first worked at The Home Depot in Atlanta, Georgia from 1994-2002. He was the Senior Global Product Merchant in his final two years at the company. He has also worked at Newell Rubbermaid, Techtronic Industries North America, and Ace Hardware Corporation.

Kenneth Goodgame specializes in creating million and billion-dollar OEM excellence with a combination of creative merchandising and marketing, smart business strategy, and streamlined financial oversight. His primary focus is to deliver achievement of the key performance indicators, employee engagement, a balance of corporate alignment, and quality assurance systems, which improve performance and profitability of the company.

The True Value company is among the largest member-owned cooperatives. The company serves 58 countries and has more than 4,000 retail locations, 13 regional distribution centers, and approximately 2,500 associates. At the True Value company, Kenneth managed full P&L for over $2.2 billion in global purchasing and $230 million in active inventory covering. Learn more about Kenneth Goodgame:

He has implemented a strategic and comprehensive five-year plan to ensure the success of the company in attaining long-term growth.

His significant accomplishments in the company include creating a “New at True Value” end cap program, which supported over 2800 stores. It was the most successful program launch. He also initiated the “pay for play” advertising investment program, which managed to raise $8 million and $13.8 million in 2014 and 2015 respectively.


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  1. Kenneth Goodgame has also re-engineered talent acquisition in the firm and rebuilt the entire merchandising team. He has enabled the company to reach new heights in the industry. It is a best thing for essayshop to have handled properly.

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